Responsible Tourism

Our vision is to be a leading provider of sustainable tourism in Zanzibar, offering experiences that enrich our customers while promoting environmental conservation and economic growth in local communities. That is a statement of intent, so here is what it means in practice.

Money stays local

We use local guides, local drivers and local suppliers. On the spice farm and village tours you buy directly from the growers and the makers rather than through a middleman. In the villages we visit, the visit itself is the income.

Reef and marine life

We ask every guest to use reef-safe sun cream and to rinse it off before entering the cave pools and the turtle sanctuary. On dolphin trips our crews keep a respectful distance and let the animals decide, rather than chasing pods for a closer photograph. Standing on coral is never acceptable and our guides will say so.

Forest and wildlife

At Jozani we follow the park rules: several metres of distance from the red colobus, and no feeding. The Zanzibar Butterfly Centre pays local farmers to rear pupae, which gives villages an income from keeping the forest standing rather than clearing it. The turtle pool at Nungwi rehabilitates injured animals and releases them.

Respect for the community

Zanzibar is a predominantly Muslim society. We ask guests to dress modestly away from the beach, to ask before photographing people, and to accept that some places are not open to visitors. Our guides will explain and translate.

What we will not do

We will not arrange activities involving captive wildlife handling, we will not chase marine animals, and we will not take groups into places where the community has not agreed to visitors.